Consumer Psychology

Steve Jobs popularly said “people do not know what they want until you show it to them.” Of course, Jobs was popular for presenting the globe to technology that developed whole new product groups, such as the iPod and iPad. Consequently, it was easy to understand why Jobs did not believe in customer actions. For most organizations, customer psychology is less of a wondering activity. But that does not mean promoting to customers is any simpler. Enter Michael Fishman. Michael is a New York-based professional in customer actions and customer psychology who has been assisting organizations to comprehend customer behavior for 30 years.

Food shoppingFishman says organizations battle with knowing customer psychology, because many customers do not act in logical methods. “Most individuals cannot answer the simple query of why they want the things they want,” says Fishman. “That’s because our mind pushes our decision-making procedure in methods that we’re not really conscious of.” Many individuals, if asked about a particular product or service, can review on whether they want it or not, says Fishman.  But there are subconscious drivers that also encourage consumers’ decision-making. “Consumer psychology is all about getting into that subconscious area where individuals are being instructed to shop for things they are not clear about,” says Fishman. When organizations work to comprehend their own consumer’s psychology, business and marketing becomes “way more foreseeable and more sympathetic in a way.”

Fishman’s interest for assisting organizations to comprehend customer psychology was one purpose behind his choice to group with top promoting writer Ramit Sethi to make BehaviorCon, targeted on customer actions and customer psychology. Fishman says that BehaviorCon was inspired, in part, on the latest reputation of non-fiction guides on the subject. “There have been so many top promoting guides on customer psychology and customer behavior in the last four to five years and yet, no conference outside of the academic globe,” says Fishman. “Ramit and I made the decision to make the conference we would love to go to if there was one.”

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