Jonathan Bush, found and CEO of athenahealth talked about the limitations to medical care advancement in a vibrant discussion with MIT Technology Review Editor in Chief Jerr Pontin at the EmTech event in Arlington, Boston. Bush described athenahealth, supplier of cloud-based EHR and practice management software, as the “water boy” for the healthcare market that will do work that physicians do not want to do. Their company structure, he describes, is as the physicians do better work, the organization will see a gain on profit. Still, Bush said the organization is designed to do a lot more.
“What we privately think we’re doing, we think we’re developing the healthcare online,” Bush said. “What we think we’re doing is developing the circumstances where there can be enhancements in medical care. Healthcare does encounter advancement with caring and love and support and locations like MIT that spend money on it, but the circumstances are not there. The circumstances are to develop a better online, the circumstances for advancement are not there.” He considers his organization can help offer a better setting in which to innovate and yet, the street to achievements could still be bumpy because of protection issues such as HIPAA conformity.
“The key to medical care online is that it’s got a fiduciary, you know the factor that destroys us is you have to first do no damage,” Bush said. “Well in every other company location organizations burst and sprinkle over the walls all the time and that is where you say ‘oh, look at that guy, those courage actually would be really delightful, we can add that to my organization.’ You cannot really do that when individuals’ lives and protection are at stake, so the healthcare internet is going to go more slowly and be lamer than ‘the dating internet’ or ‘the purchasing for items internet’ but can we make a playground that is secure enough to allow at least some of that purchasing to go on, some of that that rising and falling.”