Consumer Psychology

Steve Jobs popularly said “people do not know what they want until you show it to them.” Of course, Jobs was popular for presenting the globe to technology that developed whole new product groups, such as the iPod and iPad. Consequently, it was easy to understand why Jobs did not believe in customer actions. For most organizations, customer psychology is less of a wondering activity. But that does not mean promoting to customers is any simpler. Enter Michael Fishman. Michael is a New York-based professional in customer actions and customer psychology who has been assisting organizations to comprehend customer behavior for 30 years.

Food shoppingFishman says organizations battle with knowing customer psychology, because many customers do not act in logical methods. “Most individuals cannot answer the simple query of why they want the things they want,” says Fishman. “That’s because our mind pushes our decision-making procedure in methods that we’re not really conscious of.” Many individuals, if asked about a particular product or service, can review on whether they want it or not, says Fishman.  But there are subconscious drivers that also encourage consumers’ decision-making. “Consumer psychology is all about getting into that subconscious area where individuals are being instructed to shop for things they are not clear about,” says Fishman. When organizations work to comprehend their own consumer’s psychology, business and marketing becomes “way more foreseeable and more sympathetic in a way.”

Fishman’s interest for assisting organizations to comprehend customer psychology was one purpose behind his choice to group with top promoting writer Ramit Sethi to make BehaviorCon, targeted on customer actions and customer psychology. Fishman says that BehaviorCon was inspired, in part, on the latest reputation of non-fiction guides on the subject. “There have been so many top promoting guides on customer psychology and customer behavior in the last four to five years and yet, no conference outside of the academic globe,” says Fishman. “Ramit and I made the decision to make the conference we would love to go to if there was one.”

Psychology and Economics

Over thousands of years, several businesses have desired the position of science. Few have prevailed because they did not find out anything that was standing up to analysis as information. No human body of values, no issue how commonly approved or how comprehensive in chance, can ever be scientific.

Jared Bernstein [right], with a Ph.D. in Social Welfare from Columbia University, is not officially an economist, but he has organized many roles that an economist would usually keep. He was chief economist and financial advisor to Vice President Joe Biden and a member of President Obama’s financial group. Before becoming a member of the Obama administration, he was a senior economist and the director of the Living Standards Program at the Economic Policy Institute. Between 1995 and 1996, he was the deputy chief economist at the U.S. Department of Labor.

psychologyBernstein is engaged in equation adjusting, a frequent practice among economic experts. For Bernstein, it’s income. But what has the formula to do with reality? Economic experts believe that their equations explain truth perfectly, but no design ever comes associated with evidence that it does. As Keynes outlined, “Too huge a percentage of latest ‘mathematical’ business economics are simple blends, as obscure as the preliminary presumptions they rest on, which allow the writer to forget the reasons and interdependencies of the actual life in a labyrinth of exaggerated and unhelpful signs.” As others have outlined, the map is not the area.

So why do economists claim these? Is it because these statements explain how they themselves would act if given the opportunity? Was Bastiat amazingly lazy? Was Cruz really a selfish man? If those who create such statements would not have served in the methods they described, would not they then know that the statements were false? These all are unprovable statements about individual (or canine) characteristics. Economics as we know it is nothing but statements about how humans will act in given conditions. As such, it is nothing but armchair psychology, and the psychology is in accordance with the emotional features of the economists creating the statements. Greedy individuals believe that all individuals are. Unethical individuals believe that all individuals are. Damaged individuals believe that all individuals are. Wicked individuals believe that all individuals are. But, you know, they are wrong! John Blossom, a lecturer of psychology at Yale, says.

Personality and Social Psychology

What exactly is the distinction between personality psychology and social psychology? Essentially, personality psychology concentrates on the person, while social psychology concentrates on the situation, how people act in different circumstances, or how circumstances impact people. In a guide that covers subjects as different as inspiration, prejudice, relationship, authority, connections, assisting actions, and anti-social behavior, each subject researched from the two viewpoints of personality psychology and social psychology; a lay audience is likely to discover several subjects of attention. For example, in a section on multiculturalism, it is shown how the research of multiculturalism can be valuable to both personality and social psychologists.


Much of what psychologists have discovered in the last few years has been depending on new calculating techniques, such as functional magnetic resonance imaging (fMRI) and electroencephalography (EEG). In a section known as “Neuroscience Techniques in Social and Character Mindset,” Bob M. Amodio and Eddie Harmon-Jones talk about how these relatively new techniques evaluate brain activity, and explain several concepts that have been suggested depending on these techniques. One concept that of the mirror neuron system posits “a brain network dedicated to knowing other people through their activities.” Amodio and Harmon-Jones state that the phrase mirror neurons refers “loosely to places of the brain that are triggered both when an individual notices the actions of another person, and when one functions the same behavior”—i.e., when one imitates someone else’s activities.

Out of fascination, I tried a search of PubMed for mirror neuron, and it raised more than a million content. I found it exciting to consider how much interest mirror neuron analysis has drawn, considering what Amodio and Harmon-Jones say about the concept. They tested it as having “intuitive appeal” but state that research queries the credibility of the concept, concluding that “more analysis will be needed” since “so many public communications often need supporting responses…rather than mimicry.” More recent concepts, they tell us, such as mirror-touch synesthesia (a trend believed to be due to mirror neurons), have been depending on what may still be a misguided program.